National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Customer Satisfaction Analysis and Improvements
Malochová, Šárka ; Šindelková, Jana (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on customer satisfaction analysis and proposals to increase its level for Provident Financial s.r.o., which has been offering purposeless cash and non-cash loans in the Czech Republic since 1997. The theoretical part describes the issue of marketing research. The practical part is an analysis of the results of a marketing survey conducted on future and existing customers of Provi-dent Financial s.r.o. On the basis of this information, measures are proposed to in-crease customer satisfaction and bring higher sales to the company.
Customer Satisfaction Analysis and Improvements
Malochová, Šárka ; Šindelková, Jana (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on customer satisfaction analysis and proposals to increase its level for Provident Financial s.r.o., which has been offering purposeless cash and non-cash loans in the Czech Republic since 1997. The theoretical part describes the issue of marketing research. The practical part is an analysis of the results of a marketing survey conducted on future and existing customers of Provi-dent Financial s.r.o. On the basis of this information, measures are proposed to in-crease customer satisfaction and bring higher sales to the company.

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